Arizona State University (ASU), a public research university in the United States, has launched a bachelor’s degree in content creation, sparking debate over the value of such a programme.<\/p>\n
The new Bachelor of Arts programme, according to the university, will train students to create video, podcasts, social media content and other forms of digital media.<\/p>\n
While some have questioned whether content creation requires a university degree, others argue that the profession involves specialised skills that can be taught and applied to other careers.<\/p>\n
The programme is offered through ASU’s Walter Cronkite School of Journalism and Mass Communication, according to the university’s programme description.<\/p>\n
According to ASU, the programme covers content planning and development, multimedia production, social media strategy, audience analytics and integrated communication.<\/p>\n
Students will learn video, audio, graphic design, writing and editing, as well as branding, audience engagement, ethics, copyright and monetisation.<\/p>\n
The university said students will also gain practical experience through brand content projects, media internships, the Los Angeles Content Studio, and content-creation trips abroad.<\/p>\n
It said graduates will be prepared for professional and entrepreneurial roles in content strategy, digital influence, brand development, social media management and audience engagement across different industries.<\/p>\n
According to a report by The Independent, Syracuse University, Quinnipiac University and Colorado State University offer minors in content creation, while St Bonaventure University has introduced a full content creation major.<\/p>\n
The development has raised questions about whether a university degree can prepare students for an industry in which success often depends on creativity, personality, audience growth, and rapidly evolving social media platforms.<\/p>\n
In the report by The Independent, Brooke Duffy, a communication professor at Cornell University, said content creation is often misunderstood as an easy or glamorous career, noting that it can be time-consuming and poorly paid, particularly at the beginning.<\/p>\n
Max Willens, a principal analyst at eMarketer who covers the creator economy, also questioned whether a specialised degree would automatically lead to success as an influencer.<\/p>\n
Content creators, however, have defended the programme’s value. A content creator, Aiesha Beasley, told The Independent that skills involved in building a digital presence and personal brand could also be useful in communications and marketing.<\/p>\n
Another creator, Sammy Cristerna, said such a programme could teach students practical skills, including negotiating brand sponsorships, monetisation and building and retaining an audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
Arizona State University (ASU), a public research university in the United States, has launched a bachelor’s degree in content creation, sparking debate over the value of such a programme. The new Bachelor of Arts programme, according to the university, will train students to create video, podcasts, social media content and other forms of digital media. […]<\/p>\n","protected":false},"author":2,"featured_media":1230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[331,35,240],"class_list":{"0":"post-1229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-arizona","9":"tag-news","10":"tag-us"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/posts\/1229"}],"collection":[{"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/comments?post=1229"}],"version-history":[{"count":1,"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/posts\/1229\/revisions"}],"predecessor-version":[{"id":1231,"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/posts\/1229\/revisions\/1231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/media\/1230"}],"wp:attachment":[{"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/media?parent=1229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/categories?post=1229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academicsdaily.com\/index.php\/wp-json\/wp\/v2\/tags?post=1229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}